While many email marketing companies make a Welcome Letter available to their clients, there is not a single Company besides Encore Loyalty that will tell you  it can be one of the most important marketing tools you will ever use to drive both repeat AND new business into your restaurant. Not only do we make this claim, but we can back it up. 

Your Welcome Letter is more than likely the first correspondence you will have with your customer outside the four walls of your restaurant following their first visit.  It is critical to ensure that Welcome Letter gives you every chance to gain your customer's repeat business.  Offering each of them a strong, MEGA offer will give you the best opportunity to turn that one time customer into a repeat customer.  This is a once-in-a-lifetime offer and since it will never be sent to them again,........ why not make it a MEGA offer?

Now imagine the power of taking that same offer and posting it on your Facebook page, announcing it on Twitter and advertising it on your favorite Internet sites like Google, Yahoo or Yelp. Promoting this offer with a link to your online sign-up page affords you the opportunity to attract new customers to your restaurant and sign up for your eClub without even stepping foot in your restaurant! The end result is that you can now make it possible to accomplish the following  with the same offer... in your sleep:

• Increase the frequency of existing customers
• Drive in NEW business with the same offer
• Add new members to your eClub
• Introduce Synergy to your Internet Marketing!

Mega Welcome Letter

Monthly emails are the core of your email marketing strategy and understanding how important they are to the total success of your email marketing program is why we create up to two of them every single month.  How to craft what  is promoted within the email is an art unto itself.

It's important to note that offers (coupons) are NOT critical to the success of an email program.  While we recommend to several of our clients to "shy away" from offers, you must keep in mind that it is important to periodically send one out.  In doing so you are able to not only keep your eClub Members engaged, but it is also the only way to truly gauge the success of your email program analyzing your online reports.  We can't emphasize enough that your repeat customers view an offer as a Reward and a Thank You for their business.  These customers tend to view an offer as money burning a hole in their pocket and will often order that appetizer or more expensive bottle of wine they hesitated to order on their last visit.  It is primarily first time visitors, for the most part, that we tend to label as the dreaded "Water Drinkers". 

So what is the best recommended number of offers to send per year?  Unfortunately that is not a simple answer, but Fine Dining restaurants have the best chance of keeping their eClub Members engaged in their emails where Casual, Quick Casual and Fast Casual restaurants need to be much more offer oriented.  Ask yourself this question, "What is the best way to ensure that my eClub Members will continue to "Open" my emails.  You can have the greatest offer in the world, but if your customers don't open your email then there is no chance of driving that business in.

2 Custom Monthly Emails